How Converse and Shai Gilgeous-Alexander turned the Weapon into a lifestyle sneaker
Outside the entrance of Converse’s global headquarters in Boston, Massachusetts, the newest ad from the oldest footwear brand in basketball history hangs. The life-sized poster features Oklahoma City Thunder star point guard Shai Gilgeous-Alexander, who’s been the face of Converse in the NBA since 2020. In the brand’s latest campaign, mirror images of SGA stand